Microcredencial in Generative Artificial Intelligence in Digital Marketing

• Distinguish the fundamentals of generative AI, including the use of advanced language models in digital marketing context for content creation;
• Apply generative AI tools to content production and search engine optimization, without requiring advanced technical knowledge in AI;
• Develop innovative digital marketing tactics, using generative AI to personalize content, increase engagement on social media and expand your audience;
• Implement efficient email marketing campaigns using generative AI, focusing on content personalization to increase open and conversion rates.

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