A DigiAdvance Course
with University of Aveiro (UA)
Copywriting with AI – Write better to increase sales
- Recognise and explain the fundamental principles of creative and persuasive copywriting;
- Apply storytelling techniques to enhance the effectiveness and emotional impact of copywriting messages, integrating them strategically into digital campaigns;
- Apply copywriting frameworks such as AIDA, BAB, PAS, PASTOR, 4Us and 4Ps in different contexts, considering the principles of automation and personalisation;
- Use artificial intelligence tools effectively to optimise, speed up and refine the text creation process;
- Critically evaluate the authenticity of content and implement ethical techniques in the use of artificial intelligence tools;
- Design and develop copywriting campaigns adapted to specific audiences and multiple digital channels.
Career Opportunities
Not available
Scholarships & Financial Aid
Not available
Contact person
Additional information
https://www.ua.pt/en/curso/1859
More info & Enrolment
Country
Portugal
Registration deadline
04/12/2025
Start date
from 12/01/2026
Language
English, Portuguese
Price
60
Modality
Online, Synchronous
Credits (ECTS)
2
Learning hours
54 working hours (20 contact hours)
Technology
Artificial Intelligence