Microcredencial in Generative Artificial Intelligence in Digital Marketing
Distinguish the fundamentals of generative AI, including the use of advanced language models in digital marketing context for content creation;
Apply generative AI tools to content production and search engine optimization, without requiring advanced technical knowledge in AI;
Develop innovative digital marketing tactics, using generative AI to personalize content, increase engagement on social media and expand your audience;
Implement efficient email marketing campaigns using generative AI, focusing on content personalization to increase open and conversion rates.