Microcredential in Digital Marketing Planning

This microcredential aims to allow students to plan, manage, create and evaluate digital marketing strategies according to customer needs in order to enhance the presence of organizations in the digital environment. Students also acquire skills that allow them to design, manage, publish, and monitor textual, graphic and video content on various digital communication platforms.

Contents:

C1: Strategic digital marketing models – from attraction to evangelization
C2: Digital marketing plan
C2.1: Audit
C2.2: Objectives
C2.3: Strategy
C2.4: Tactical plan
C2.5: Action plan
C3: Digital marketing management
C3.1: Project and campaign management
C3.2: Team management
C3.3: Agile marketing
C3.4: Software for digital marketing management
C4: Legal aspects of digital marketing