DigiAdvance, a project co-funded by the European Union, was proud to be part of Talent Arena of MWC25, Europe’s newest event for digital talent – joining forces with leading universities, SMEs, and digital professionals to spotlight the future of work and digital innovation in Europe. The first edition of this dynamic ecosystem made a powerful debut in Barcelona this March, attracting over 20,000 participants across the tech, education, and business sectors.
Throughout the event, DigiAdvance hosted a series of impactful sessions, co-organized by the consortium partners Universidad Autonoma de Barcelona and MWCapital, aimed at bridging the digital skills gap and empowering SMEs with practical, future-focused knowledge.
Talent Arena Highlights:
- Data Flow Automation Workshop. Real-world use cases on how data analysis and visualization improve decision-making and transparency.
- Tech & Business Models Workshop: How AI, blockchain, and emerging tech are transforming SME value creation.
- Cloud Computing Workshop: Practical strategies for leveraging cloud tech to drive SME innovation and scalability.
- Digital Skills Networking – key digital technologies to empower SMEs: UNESCO and EU innovation leaders joined DigiAdvance to align skills, training, and industry needs.
More than 200 professionals and students participated in DigiAdvance workshops, while our networking event created strong connections between educators, policymakers, and business leaders. The DigiAdvance exhibition zone became a lively meeting point to connect with attendees and share the projects mission to upskill SMEs through accessible, impactful training across Europe.
Want to relive the event? Watch our video recap here.