The DigiAdvance project is excited to announce the launch of five new microcredential courses with the University of Aveiro. These courses are designed to provide SMEs and professionals with targeted, high-impact digital skills, focusing on areas such as applied machine learning, content marketing, digital marketing planning, social media marketing and python programming. Let’s explore these newly available courses and see how they can help you stay ahead in the digital era.
1. Microcredential in Applied Machine Learning
The rapid digital transformation of businesses has created a growing need for professionals skilled in data processing and machine learning. This course provides a practical introduction to automatic learning techniques used in data analytics and artificial intelligence. Participants will learn about supervised, unsupervised, and semi-supervised learning, as well as key algorithms like linear regression, decision trees, and neural networks. Additionally, they will explore how to evaluate model performance and fine-tune algorithms.
This online course, offered in English and Portuguese, runs for 81 hours, starting on November 4, 2024. The registration deadline is October 16, 2024, and the cost is €120. Register here!
2. Microcredential in Content Marketing
This course covers the key elements of content marketing, from strategy to execution. Participants will gain insights into creating compelling brand narratives and storytelling, as well as how to adapt content for various platforms, including owned, paid, and earned media. The course also explores transmedia storytelling strategies, helping participants plan and execute communication actions across multiple digital platforms.
This course, offered in English and Portuguese, lasts 81 hours, starting on November 18, 2024, with a registration deadline of October 15, 2024. The cost is €105. Register here!
3. Microcredential in Digital Marketing Planning
Digital marketing is crucial for companies aiming to increase their online presence. This course teaches participants how to plan, manage, and evaluate digital marketing strategies tailored to customer needs. Students will acquire skills in project management, content creation, and campaign monitoring, all while mastering tools and software used in digital marketing. Legal aspects of digital marketing will also be covered.
Available online in English and Portuguese, this course spans 81 hours and begins on November 12, 2024. Registration closes on October 9, 2024, and the cost is €105. Register here!
4. Microcredential in Social Media Marketing
In the age of digital engagement, understanding social media marketing is essential. This course focuses on social listening, online buzz, and platform-specific strategies. Participants will explore segmentation, metrics, and trends in social media, learning how to manage reputation and build digital communities effectively.
Running for 81 hours, this course is available in English and Portuguese, with a start date of November 19, 2024. Registration is open until October 15, 2024, and the cost is €105. Register here!
5. Microcredential in Python Programming for Data Analysis
Python has become a go-to language for data analysis due to its simplicity and vast ecosystem of libraries for data manipulation, visualization, and machine learning. This microcredential is ideal for those starting a career in data science or looking to expand their expertise in this high-demand field. Throughout the course, students will gain hands-on experience in Python programming, data manipulation, data visualization, machine learning, and communicating analysis results effectively.
This course, offered in English and Portuguese, runs for 81 hours and begins on November 12, 2024. The registration deadline is October 14, 2024, and the cost is €120. Register here!
Why Choose DigiAdvance Microcredentials?
DigiAdvance courses, co-developed by University of Aveiro and other European institutions, are tailored to help SMEs close the digital skills gap. These microcredentials offer:
- Targeted Expertise: Focused on in-demand digital skills
- Affordable Access: Competitive pricing makes it easier for professionals and businesses to invest in their digital future
- Flexible Learning: Synchronous online delivery ensures that students can balance learning with their careers
- Certification: Recognized credentials upon completion
Enroll Today
Take the next step toward mastering digital skills that will transform your business or career. With registration deadlines approaching in October 2024, now is the perfect time to secure your spot. Visit our website for more information and to enroll in a DigiAdvance microcredential course today!